It is a concept to support the next generation of female maritime leaders. Maritime SheEO offers a bouquet of services focussing on the business case for diversity. It aims to create solutions that can impact the entire maritime industry — with a focus on diversity and inclusion (D&I), leadership, innovation, entrepreneurship and competitive advantage.

It employs D&I initiatives to address and eliminate unconscious biases, uses gender sensitisation techniques throughout the programme and enables the smooth transition of women from ship to shore positions.

One of its main focus areas is to conduct leadership accelerator programmes for women in the maritime and logistics sectors. Further, it works with employers to create an environment conducive for women to rise to leadership roles.

Women in maritime is not just women sailing, it’s also women on shore. It’s both. You cannot take one without the other. The starting point for Maritime SheEO was the Sandvik Gender Award (I was the recipient in 2018), which funded India’s first survey for data on women in maritime encompassing 225 companies working in all the verticals of maritime.

The survey showed that not only were there very few women leaders in maritime, but that women also felt they lacked the training and skills to rise to leadership positions. It was a baseline report but a good starting point to know more and to discuss the maritime industry with respect to gender parity.

We basically have an industry in which half the workforce is not allowed to run at the speed it can. It’s essentially half the workforce that is going around with its leg in a plaster and we continuously keep asking — why aren’t you running faster, why aren’t you CEO, why aren’t you reaching the ranks of captain or chief engineer. It’s a completely loaded question.

Today more than half of our prospective workforce aren’t given the opportunities they deserve, so that our industry can also prosper.

On the one hand, we lament about the lack of talent or labour pool available. On the other hand, we have women who want to work, want to have the right training, education, and the right motivation, but are not given equal opportunities to work.

It is well established that the maritime industry is ridden with systematic gender discrimination against women — conscious and sub-conscious. Working to identify and eliminate these gender biases will be a task to prioritise for every manager in every company, should they succeed in hiring and retaining female talent. We will use the platform of Maritime SheEO to remove the glass ceiling in the industry.

Let’s take, for example, seafaring. We have a lot of women who want to make a career at sea but they come ashore very soon due to the lack of a conducive environment or lack of employment. We have these women who are technically qualified — either on the deck or engine side — who are very good candidates to take on operational roles.

What if we have women entering the workforce to eliminate the demand-supply gap…to not let them work is a crime against economics and common sense. And if we want to make our industry and our country even better, then let’s give it a big boost by just letting women participate even at the inequitable terms that they can participate.

The untapped potential of letting women participate in the job market is the biggest underutilised economic potential there is today. It’s bigger than if you found source of cheap, clean energy fuel.